Smirnoff and Buzzfeed Ad: Toast to 2013
Visual design, illustration, ANIMATION
During my time at digital agency 360i, Smirnoff teamed up with Buzzfeed to help fans reflect on 2013 by recapping the most buzzed about events of the year - and then invited them for a toast with signature Smirnoff cocktails. I was tasked with illustrating a series of animated ads to help promote and invite fans to share each cocktail.
Project:
TIMELINE:
Nov ➝ Dec 2013
ROLE:
Visual Designer + Illustrator
Skills:
Illustration, Drawing, Graphic Design, Animation
║the challenge║
Design an Animated ad for Smirnoff Cocktail
For the 2013 end of year toast, our challenge was to create a fun, animated ad that combined the concepts of “teaching an old dog new tricks” with Smirnoff’s “Never-2-old-4-LOLZ” lemonade cocktail recipe.
║visual design solutions║
Final Designs
Below are the final ad designs that appeared in the Buzzfeed feature.
║takeaways║
Impact
The Smirnoff/Buzzfeed campaign gained 220,000 article views and received twitter recognition from Orange Is The New Black star Matt McGorry.
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