B.O.B. Strange Clouds
illustration
In 2012, Atlantic Records teamed up with Glow Interactive to develop a iOS casual game for the promotion of recording artist, B.o.B.’s new album Strangeclouds. I had the pleasure of creating illustrations for the main alien character, with an in-game likeness to rapper B.o.B. These designs appeared throughout the iOS game, and on all promotional materials including the website and trailer.
Project:
timeline:
June ➝ Aug 2012
ROLE:
Illustrator
Skills:
Drawing, Illustration
║the Challenge║
Create an alien character design for B.o.B.
As B.o.B. Strangeclouds The Game takes place in outer space, I was tasked with designing an alien character that represented the likeness of rapper B.o.B.
║ideation║
Sketches
I began with sketching a full portrait of B.o.B. so that I could better understand his features and pinpoint which proportions I could push and pull while still maintaining his likeness.
║visual design solution║
Final Designs
Below are the final character designs created for the iOS game. The proportions remained more realistic, so we added a few extraterrestrial details such as warts on his face and “alien-shaped” ears.
║press║
Article Features and Promotion
Through facebook promotion, the game was highly rated from B.o.B. fans and featured on websites such as Mashable and Complex.
NYPOST video MEDIA
RESEARCH, VISUAL DESIGN, UX, ANIMATION